:root{--mk-navy:#071a2f;--mk-deep:#0b2942;--mk-mint:#45dfbd;--mk-teal:#18a68b;--mk-cloud:#f4f8fa;--mk-line:#dce7ec;--mk-muted:#617386;--mk-ink:#10263b}
body[data-marketing-page]{background:#fff;color:var(--mk-ink)}
body[data-marketing-page] .site-header{background:rgba(7,26,47,.96)}
body[data-marketing-page] .site-header.scrolled{background:rgba(255,255,255,.97)}
body[data-marketing-page] .main-nav{gap:19px}
body[data-marketing-page] .main-nav>a,body[data-marketing-page] .nav-services{font-size:.82rem}
.nav-menu-wide{grid-template-columns:1fr 1fr;width:560px!important}.nav-menu-list{width:360px!important;max-height:min(68vh,620px);overflow:auto}.nav-menu-list a{display:block!important;padding:10px 12px!important}.nav-menu-list a strong{font-size:.8rem}.nav-services-menu a.active{background:#e9f9f5!important;color:#076b59!important}
.marketing-hero{padding:170px 0 95px;background:linear-gradient(145deg,var(--mk-navy),#0a3550);color:#fff;overflow:hidden}
.marketing-hero-grid{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(300px,.65fr);gap:70px;align-items:center}.marketing-eyebrow,.section-kicker{font-size:.63rem;line-height:1.3;letter-spacing:.11em;text-transform:uppercase;font-weight:850;color:#0a8e76;margin:0 0 13px}.marketing-hero .marketing-eyebrow{color:var(--mk-mint)}.marketing-hero h1{font-size:clamp(2.75rem,5.5vw,5.4rem);line-height:.98;letter-spacing:-.055em;max-width:900px;margin:0}.marketing-lead{max-width:760px;color:#c2d0db;font-size:clamp(1.05rem,1.8vw,1.28rem);line-height:1.72;margin:27px 0 0}.marketing-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}.marketing-actions .button-ghost{border:1px solid rgba(255,255,255,.35);color:#fff;background:rgba(255,255,255,.06)}.marketing-trust{display:flex;flex-wrap:wrap;gap:12px 23px;padding:0;margin:30px 0 0;list-style:none;color:#a9bdca;font-size:.78rem}.marketing-trust li:before{content:'✓';color:var(--mk-mint);font-weight:900;margin-right:8px}.marketing-hero-card{border:1px solid rgba(255,255,255,.16);background:rgba(5,22,38,.62);box-shadow:0 35px 80px rgba(0,0,0,.2);backdrop-filter:blur(12px);border-radius:28px;padding:36px}.marketing-hero-card span{display:block;color:var(--mk-mint);font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;font-weight:800}.marketing-hero-card strong{display:block;font-size:1.65rem;line-height:1.22;margin:15px 0}.marketing-hero-card p{color:#b9c9d5;line-height:1.7;margin:0}
.marketing-section{padding:95px 0}.marketing-split{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:start}.marketing-section h2{font-size:clamp(2rem,4vw,3.65rem);letter-spacing:-.045em;line-height:1.06;margin:0 0 20px}.marketing-section p{color:var(--mk-muted);line-height:1.75}.marketing-section .section-kicker{color:#08755f}.marketing-result-card{background:var(--mk-cloud);border:1px solid var(--mk-line);border-radius:30px;padding:42px}.marketing-checklist{list-style:none;padding:0;margin:28px 0 0;display:grid;gap:13px}.marketing-checklist li{position:relative;padding:15px 17px 15px 48px;border:1px solid var(--mk-line);background:#fff;border-radius:14px;line-height:1.5}.marketing-checklist li:before{content:'✓';position:absolute;left:17px;top:13px;width:23px;height:23px;border-radius:50%;display:grid;place-items:center;background:#dcf8f1;color:#06826b;font-weight:900;font-size:.75rem}.marketing-checklist.warning li:before{content:'!';background:#fff1d6;color:#b56d00}.process-section{background:var(--mk-cloud)}.marketing-heading{max-width:760px}.marketing-process{display:grid;grid-template-columns:repeat(4,1fr);gap:17px;list-style:none;padding:0;margin:45px 0 0}.marketing-process li{min-height:205px;background:#fff;border:1px solid var(--mk-line);border-radius:22px;padding:25px}.marketing-process span{display:grid;place-items:center;width:40px;height:40px;border-radius:12px;background:var(--mk-navy);color:var(--mk-mint);font-weight:850;font-size:.75rem}.marketing-process p{color:var(--mk-ink);font-weight:750;line-height:1.55;margin:28px 0 0}.marketing-proof{background:var(--mk-navy);color:#fff}.marketing-section.marketing-proof .section-kicker{color:var(--mk-mint)}.marketing-proof p{color:#b5c6d1}.faq-marketing{background:#fff}.marketing-faq{display:grid;gap:10px}.marketing-faq details{border:1px solid var(--mk-line);border-radius:16px;padding:0 18px;background:#fff}.marketing-faq summary{cursor:pointer;font-weight:800;padding:19px 30px 19px 0;position:relative;list-style:none}.marketing-faq summary::-webkit-details-marker{display:none}.marketing-faq summary:after{content:'+';position:absolute;right:2px;top:15px;font-size:1.3rem;color:#0a8e76}.marketing-faq details[open] summary:after{content:'−'}.marketing-faq p{margin:0 0 19px}
.diagnosis-section{background:linear-gradient(145deg,#eaf6f4,#f7fafb)}.diagnosis-grid{display:grid;grid-template-columns:.82fr 1.18fr;gap:55px;align-items:start}.diagnosis-copy{position:sticky;top:115px}.diagnosis-copy ul{display:grid;gap:11px;padding:0;list-style:none;margin:27px 0}.diagnosis-copy li:before{content:'✓';color:#0b947a;font-weight:900;margin-right:10px}.crm-lead-form{background:#fff;border:1px solid #d8e6e9;border-radius:28px;padding:34px;box-shadow:0 30px 70px rgba(7,26,47,.1);position:relative}.crm-form-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px}.crm-lead-form label{display:grid;gap:7px;color:#344b60;font-size:.76rem;font-weight:800}.crm-lead-form input,.crm-lead-form select,.crm-lead-form textarea{width:100%;font:inherit;font-size:.9rem;color:#10263b;border:1px solid #cedbe1;background:#fbfdfe;border-radius:11px;padding:13px 14px;outline:none}.crm-lead-form input:focus,.crm-lead-form select:focus,.crm-lead-form textarea:focus{border-color:#16a78c;box-shadow:0 0 0 4px rgba(22,167,140,.11)}.crm-lead-form [aria-invalid=true]{border-color:#c23a42}.crm-full{margin-top:15px}.crm-consent{display:flex!important;align-items:flex-start;gap:10px!important;margin-top:17px;font-weight:550!important;line-height:1.55}.crm-consent input{width:17px!important;height:17px;margin:2px 0 0;flex:0 0 auto}.crm-consent a{color:#08755f;text-decoration:underline;text-decoration-thickness:.08em;text-underline-offset:.16em}.crm-submit{width:100%;margin-top:22px}.crm-submit[disabled]{opacity:.65;cursor:wait}.crm-form-status{display:none;padding:14px 16px;border-radius:12px;margin:14px 0 0!important;font-size:.82rem}.crm-form-status.success{display:block;color:#066c59;background:#e4f8f3}.crm-form-status.error{display:block;color:#8f2530;background:#fff0f1}.crm-form-status a{font-weight:850;text-decoration:underline}.crm-form-note{text-align:center;font-size:.67rem;line-height:1.45!important;margin:12px 0 0!important}.crm-honeypot{position:absolute!important;left:-9999px!important;width:1px!important;height:1px!important;overflow:hidden!important}.mobile-commercial-bar{display:none}.consent-banner{position:fixed;left:18px;right:18px;bottom:18px;z-index:5000;max-width:980px;margin:auto;background:#fff;color:#10263b;border:1px solid #d7e3e8;border-radius:20px;box-shadow:0 25px 80px rgba(0,0,0,.24);padding:20px}.consent-banner[hidden]{display:none}.consent-banner-inner{display:grid;grid-template-columns:1fr auto;gap:18px;align-items:center}.consent-banner p{margin:4px 0 0;color:#5e7183;line-height:1.55;font-size:.8rem}.consent-banner a{color:#08755f;text-decoration:underline;text-decoration-thickness:.08em;text-underline-offset:.16em}.consent-actions{display:flex;flex-wrap:wrap;gap:8px}.consent-actions button{border:1px solid #cbd9df;border-radius:10px;background:#fff;padding:10px 13px;font-weight:800;color:#17314a;cursor:pointer}.consent-actions .accept{background:#08755f;border-color:#08755f;color:#fff}.consent-settings{display:grid;gap:12px;margin-top:16px;padding-top:16px;border-top:1px solid #e1e8ec}.consent-setting{display:flex;justify-content:space-between;gap:20px;align-items:center}.consent-setting input{width:18px;height:18px}.consent-manage{position:fixed;left:14px;bottom:14px;z-index:1200;border:1px solid #d4e1e6;background:#fff;color:#244158;border-radius:999px;padding:8px 12px;font-size:.68rem;font-weight:800;box-shadow:0 8px 25px rgba(0,0,0,.11);cursor:pointer}
@media(max-width:1180px){body[data-marketing-page] .header-cta{display:none}.nav-menu-wide{width:500px!important}.marketing-hero-grid{gap:40px}.marketing-process{grid-template-columns:repeat(2,1fr)}}
@media(max-width:820px){body[data-marketing-page] .main-nav{gap:0}.nav-menu-wide,.nav-menu-list{width:auto!important;max-height:none}.nav-menu-wide{grid-template-columns:1fr}.nav-menu-list a{text-align:left!important;justify-items:start!important}.marketing-hero{padding:135px 0 72px}.marketing-hero-grid,.marketing-split,.diagnosis-grid{grid-template-columns:1fr;gap:36px}.marketing-hero-card{padding:27px}.marketing-section{padding:72px 0}.marketing-result-card{padding:27px}.diagnosis-copy{position:static}.consent-banner-inner{grid-template-columns:1fr}.mobile-commercial-bar{display:none!important;grid-template-columns:1fr 1fr;left:10px;right:10px;bottom:10px;z-index:1000;background:#071a2f;border:1px solid rgba(255,255,255,.12);border-radius:14px;box-shadow:0 15px 35px rgba(0,0,0,.24);padding:6px}.mobile-commercial-bar a{display:grid;place-items:center;min-height:45px;color:#fff;text-decoration:none;font-size:.78rem;font-weight:850}.mobile-commercial-bar a:last-child{background:#25d366;color:#052f1b;border-radius:9px}.consent-banner{bottom:72px}.consent-manage{bottom:78px}}
@media(max-width:560px){.marketing-hero h1{font-size:clamp(2.35rem,10.5vw,3.05rem);overflow-wrap:anywhere}.marketing-actions{display:grid}.marketing-actions .button{width:100%}.marketing-trust{display:grid}.marketing-process{grid-template-columns:1fr}.marketing-process li{min-height:0}.crm-lead-form{padding:20px;border-radius:20px}.crm-form-grid{grid-template-columns:1fr}.marketing-section h2{text-align:left}.marketing-section p{text-align:left}.consent-banner{left:10px;right:10px;padding:16px}.consent-actions{display:grid;grid-template-columns:1fr 1fr}.consent-actions button{width:100%}.consent-actions .accept{grid-column:1/-1}}

/* V12.2 - navegación, experiencia comercial y vertical constructoras */
.nav-wrap{position:relative}
.experience-marketing{background:#f4f8fa}
.experience-marketing .marketing-heading{max-width:850px}
.experience-marketing-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:36px}
.experience-marketing-grid article{display:grid;gap:8px;min-height:155px;padding:28px;border:1px solid #dce7ec;border-radius:22px;background:#fff;box-shadow:0 16px 38px rgba(7,26,47,.055)}
.experience-marketing-grid strong{font-size:1.35rem;color:#071a2f}
.experience-marketing-grid span{color:#617386;line-height:1.55}
.constructor-hero-visual{margin:0;border-radius:28px;overflow:hidden;border:1px solid rgba(255,255,255,.16);box-shadow:0 35px 80px rgba(0,0,0,.22)}
.constructor-hero-visual img{display:block;width:100%;height:420px;object-fit:cover}
.constructor-experience{background:#fff}
.constructor-feature{display:grid;grid-template-columns:minmax(0,1.12fr) minmax(360px,.88fr);gap:54px;align-items:center}
.constructor-feature figure{margin:0;border-radius:28px;overflow:hidden;background:#071a2f;box-shadow:0 24px 60px rgba(7,26,47,.14)}
.constructor-feature img{display:block;width:100%;height:520px;object-fit:cover}
.constructor-feature figcaption{padding:14px 18px;color:#dbe8ef;font-size:.75rem;line-height:1.5}
.constructor-capabilities{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:28px}
.constructor-capabilities article{display:grid;gap:5px;padding:18px;border:1px solid #dce7ec;border-radius:16px;background:#f8fbfc}
.constructor-capabilities strong{color:#071a2f}
.constructor-capabilities span{font-size:.78rem;line-height:1.5;color:#617386}
.constructor-scenario{background:#071a2f;color:#fff}
.constructor-scenario .marketing-heading{max-width:900px}
.constructor-scenario .section-kicker{color:#48e0bd}
.constructor-scenario h2{color:#fff}
.constructor-scenario .marketing-heading p{color:#b9cad5}
.constructor-scenario-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:34px}
.constructor-scenario-grid article{padding:27px;border:1px solid rgba(255,255,255,.14);border-radius:21px;background:rgba(255,255,255,.055)}
.constructor-scenario-grid span{display:block;color:#48e0bd;font-weight:900;letter-spacing:.12em;margin-bottom:14px}
.constructor-scenario-grid strong{display:block;font-size:1.08rem;margin-bottom:9px}
.constructor-scenario-grid p{color:#b9cad5;margin:0}
.experience-disclaimer{color:#8ea6b5!important;font-size:.72rem;margin:20px 0 0!important}
.structure-price-grid.three{grid-template-columns:repeat(3,1fr)}

@media(min-width:821px){
  .nav-services{position:static}
  .nav-services-menu{top:74px;left:50%;transform:translateX(-50%);max-width:calc(100vw - 32px)}
  .nav-menu-wide{width:620px!important;grid-template-columns:repeat(2,minmax(0,1fr))!important}
  .nav-menu-list{width:470px!important;grid-template-columns:repeat(2,minmax(0,1fr))!important;max-height:min(70vh,650px)}
  .nav-services-menu a:not(:has(>span)){display:block!important;min-width:0}
  .nav-services-menu a:has(>span){display:grid!important;grid-template-columns:34px minmax(0,1fr)!important}
  .nav-services-menu a strong,.nav-services-menu a small{overflow-wrap:anywhere}
}
@media(max-width:900px){
  .experience-marketing-grid,.constructor-scenario-grid{grid-template-columns:1fr}
  .constructor-feature{grid-template-columns:1fr}
  .constructor-feature img{height:auto;max-height:520px}
  .structure-price-grid.three{grid-template-columns:1fr}
}
@media(max-width:560px){
  .constructor-capabilities{grid-template-columns:1fr}
  .constructor-hero-visual img{height:290px}
  .experience-marketing-grid article{min-height:0;padding:22px}
}

/* V12.4: estructura especializada de la landing de constructoras. */
.constructor-report{padding:20px;border:1px solid rgba(255,255,255,.17);border-radius:26px;background:linear-gradient(145deg,rgba(255,255,255,.12),rgba(255,255,255,.035));box-shadow:0 35px 75px rgba(0,0,0,.28);transform:rotate(1deg)}
.constructor-report-head{display:flex;justify-content:space-between;gap:18px;padding:9px 4px 18px;border-bottom:1px solid rgba(255,255,255,.1)}.constructor-report-head span{font-weight:850}.constructor-report-head small{color:#8fa7b6}
.constructor-report-kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin:14px 0}.constructor-report-kpis article{padding:12px;border:1px solid rgba(255,255,255,.09);border-radius:11px;background:rgba(255,255,255,.045)}.constructor-report-kpis span,.constructor-report-kpis strong{display:block}.constructor-report-kpis span{color:#8ea5b4;font-size:.6rem;text-transform:uppercase;letter-spacing:.08em}.constructor-report-kpis strong{margin-top:5px;font-size:.74rem}
.constructor-report-table{display:grid}.constructor-report-table>div{display:grid;grid-template-columns:1fr auto;gap:15px;padding:10px 5px;border-top:1px solid rgba(255,255,255,.08);font-size:.71rem}.constructor-report-table>div:first-child{border:0;color:#8099aa;text-transform:uppercase;font-size:.57rem}.constructor-report-table b{color:#7de4cc}
.constructor-report-chart{display:flex;align-items:end;gap:9px;height:90px;margin-top:12px;padding:12px;border-radius:12px;background:rgba(2,15,28,.42)}.constructor-report-chart i{flex:1;min-height:8px;border-radius:5px 5px 2px 2px;background:linear-gradient(#48e0bd,#0d9279)}
.constructor-report-chart .bar-35{height:35%}.constructor-report-chart .bar-58{height:58%}.constructor-report-chart .bar-45{height:45%}.constructor-report-chart .bar-76{height:76%}.constructor-report-chart .bar-63{height:63%}.constructor-report-chart .bar-89{height:89%}.constructor-report-chart .bar-71{height:71%}
.constructor-services{background:#f4f8fa}.constructor-services .marketing-heading,.constructor-difference .marketing-heading{max-width:900px}.constructor-service-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin-top:34px}.constructor-service-grid article{min-height:225px;padding:27px;border:1px solid #dce7ec;border-radius:21px;background:#fff;box-shadow:0 15px 35px rgba(7,26,47,.05)}.constructor-service-grid span{color:#09866f;font-size:.68rem;font-weight:900;text-transform:uppercase;letter-spacing:.1em}.constructor-service-grid h3{margin:26px 0 9px;font-size:1.22rem}.constructor-service-grid p{margin:0;color:#5f7182;font-size:.83rem;line-height:1.6}
.constructor-difference{background:#071a2f;color:#fff}.constructor-difference .section-kicker{color:#48e0bd}.constructor-difference h2{color:#fff}.constructor-difference .marketing-heading>p:last-child{color:#abc0cc}.constructor-compare{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:34px}.constructor-compare article{padding:32px;border:1px solid rgba(255,255,255,.13);border-radius:23px;background:rgba(255,255,255,.045)}.constructor-compare article.featured{border-color:rgba(72,224,189,.65);background:linear-gradient(145deg,rgba(72,224,189,.14),rgba(255,255,255,.045))}.constructor-compare span{color:#91a8b7;font-size:.69rem;font-weight:850;text-transform:uppercase;letter-spacing:.11em}.constructor-compare h3{font-size:1.6rem}.constructor-compare ul{display:grid;gap:11px;padding-left:20px;color:#c1d0d9;font-size:.84rem}
.constructor-tax-alert{padding:32px 0;background:#c5f542;color:#071a2f}.constructor-tax-alert .container{display:grid;grid-template-columns:48px 1fr;gap:20px;align-items:start}.constructor-alert-dot{display:grid;place-items:center;width:46px;height:46px;border-radius:14px;background:#071a2f;color:#c5f542;font-size:1.4rem;font-weight:900}.constructor-tax-alert h2{margin:0 0 8px;font-size:1.35rem}.constructor-tax-alert p{margin:0;max-width:980px;line-height:1.6}.constructor-tax-alert a{display:inline-block;margin-top:10px;color:#071a2f;font-size:.78rem;font-weight:850;text-underline-offset:3px}
.constructor-fit{background:#fff}.constructor-deliverables{display:grid;gap:10px}.constructor-deliverables article{display:grid;grid-template-columns:70px 1fr;gap:5px 15px;padding:18px;border:1px solid #dce7ec;border-radius:16px;background:#f8fbfc}.constructor-deliverables span{grid-row:1/3;color:#09866f;font-size:.7rem;font-weight:900;text-transform:uppercase}.constructor-deliverables p{margin:0;color:#617386;font-size:.78rem}
@media(max-width:900px){.constructor-report{transform:none}.constructor-service-grid{grid-template-columns:1fr 1fr}.constructor-compare{grid-template-columns:1fr}}
@media(max-width:620px){.constructor-service-grid{grid-template-columns:1fr}.constructor-report{padding:15px}.constructor-report-kpis{grid-template-columns:1fr}.constructor-report-chart{height:70px}.constructor-tax-alert .container{grid-template-columns:1fr}.constructor-deliverables article{grid-template-columns:1fr}.constructor-deliverables span{grid-row:auto}}

/* V12.2: mejora de legibilidad sobre fondos claros. */
.marketing-split>div>p:not(.section-kicker){color:#566a7c}
.marketing-proof.marketing-section .marketing-split>div>p:not(.section-kicker){color:#b5c6d1}

/* V12.2: contraste AA en la página comparativa de servicios. */
.service-page .section-kicker{color:#08725f}
.service-page .page-heading p,.service-page .split-copy p{color:#566775}
.service-page .service-price small,.service-page .service-price span{color:#566a7b}
.service-page .feature-item>b{color:#08725f}
.service-page .addon-card>span{color:#566775}

/* V12.2: contraste AA en la portada. */
.home-page .section-kicker{color:#08725f}
.home-page .contact-copy .section-kicker{color:#49e2c0}
.home-page .section-heading>p,.home-page .center-heading p{color:#566775}
.home-page .creation-landing-steps span{color:#08725f}
.home-page .creation-landing-steps small{color:#566775}
.home-page .price small,.home-page .price span{color:#566775}
.faq-answer-page{max-width:900px}.faq-answer-page>p{font-size:1.2rem;line-height:1.85;color:#253d51}.faq-answer-page aside{background:#eef7f5;border-left:4px solid #18a68b;border-radius:12px;padding:22px;margin:35px 0}.faq-answer-page aside p{color:#5b7182}

/* V12.4: contraste AA para etiquetas sobre fondos claros. */
.section-kicker{color:#08715f}

/* V12.4: contraste AA de las etapas de entrega para constructoras. */
.constructor-deliverables article>span{color:#076653}